Rare Beauty

Is official, Selena Gomez has launched her own cosmetics company: Rare Beauty!

What is the Rare Beauty?

Rare Beauty is an American cosmetics company founded by American singer, songwriter, actress and producer Selena Gomez. The company was announced on February 4, 2020 and was launched on September 3, 2020.

In the summer of 2019, Selena Gomez had reportedly filed for a namesake trademark for many beauty products. The company was officially announced through an Instagram live video by Gomez on February 4, 2020. An official Instagram account for the company was made the same day.

The company will launch with a number of beauty products. These include an inclusive collection of foundations and concealers with 48 shades each, liquid blushes, liquid highlighters, primer, face mist, lip balms, lip creams, liquid liner, brow pencils, foundation brush, concealer brush, and face sponge.

What makes Rare Beauty different from other brands?

The brand is all about embracing inner beauty, as much as it about self-expression. “Being rare is about being comfortable with yourself,” she said in the teaser for the brand's release, which you can watch above. “I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embracing our uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”

How can buy these products?

You’ll be able to pick up Rare Beauty at Sephora with all your other beauty essentials, as well as online at rarebeauty.com.